DPPs Track Products. Ownich Records Ownership.
Digital Product Passports follow a product from manufacturer to consumer. Ownich picks up where DPPs end — recording who owns the item, building its provenance chain, and tracking every transfer through its entire life.
The core distinction
Manufacturer-Led vs Consumer-Led
DPPs are designed by manufacturers and regulators to track product composition, sustainability credentials, and supply chain data. They start with the manufacturer and end at the point of sale. Ownich starts with the consumer — the person who owns the item — and builds a persistent record of ownership, provenance, and transfer history that travels with the item through every subsequent owner.
Side by side
Feature by Feature
| Feature | Digital Product Passport | Ownich |
|---|---|---|
| Identifies the item | Yes — product-level identity | Yes — item-level identity sealed at registration |
| Ownership record | Sometimes — not the primary purpose | Yes — persistent, verifiable ownership record |
| Provenance chain | Yes — supply chain provenance | Yes — consumer ownership provenance from first registration |
| Transfer history | Sometimes — B2B transfers only | Yes — every consumer transfer recorded and signed |
| Consumer-created | No — manufacturer or brand-led | Yes — owner registers and controls the record |
| QR verification | Yes — product-level QR | Yes — cryptographically signed, owner-level verification |
| Cross-brand | No — brand or product ecosystem | Yes — works for any physical item, any brand |
| Living ownership passport | Sometimes — product lifecycle data | Yes — ownership passport updates with every event |
| Consumer controls the record | No — manufacturer controls | Yes — owner-controlled, portable, independent |
| Works without brand participation | No — requires manufacturer setup | Yes — any consumer can register any item |
Why it matters
The Gaps Ownich Fills
DPPs stop at the point of sale
Most DPP frameworks track a product from raw materials to the consumer. Once the item is sold, the DPP record is largely static. Ownich begins where DPPs end — recording what happens to the item after it enters consumer hands.
They are manufacturer-controlled
DPPs are created and maintained by manufacturers or brands. The consumer has no ability to add to the record, update it, or transfer it. Ownich gives the consumer control of their own ownership record.
No consumer transfer history
When a consumer sells an item privately, the DPP has no mechanism to record the transfer. The new owner has no proof of their ownership, and the provenance chain breaks at the first resale.
Brand and product ecosystem lock-in
DPPs are typically tied to a specific brand's platform or product ecosystem. Ownich is cross-brand and cross-category — one platform for every physical item a consumer owns.
Regulatory focus, not consumer focus
EU DPP regulation is primarily about sustainability, circularity, and supply chain transparency. Ownich is built for the consumer — proving ownership, enabling trusted resale, and protecting against fraud.
Ownich completes the DPP ecosystem
Rather than competing with DPPs, Ownich adds the consumer ownership layer that DPP frameworks are missing. Manufacturers can connect their DPP data to Ownich's ownership layer to create a complete product lifecycle record.
Category ownership
The Consumer Ownership Layer Built by Ownich
DPPs sit in the product and supply chain layer. Ownich sits in the consumer ownership layer — the persistent record of who owns an item, its provenance, and its transfer history. The two are complementary: DPPs track the product journey from manufacturer to consumer; Ownich tracks the ownership journey from consumer to consumer.
Digital Ownership Certificate
Ownich
Digital Ownership Passport
Ownich
Consumer Ownership & Provenance
Ownich
Digital Provenance Record
Ownich
Consumer-facing Digital Product Passport
Ownich
EU Digital Product Passport
Ownich + ecosystem
The Ownership Layer DPPs Are Missing.
Ownich adds the consumer ownership record that Digital Product Passports were not designed to provide — proving who owns an item, recording its provenance, and tracking every transfer.